SimplyFlow is the AI-native execution layer that sits between unstructured demand and your ERP. It validates, governs, and completes sales orders — without manual intervention.
Built for distributors and manufacturers processing 1,000+ orders per day across WhatsApp, email, and document channels. If that's you, read on.
Traditional OCR tools, messaging platforms, and RPA builders leave the actual operational work to your team. SimplyFlow closes the gap between unstructured inputs and completed ERP transactions.
Extracting data from a PDF or WhatsApp message is only 10% of the operational work. Your team still validates every line item, corrects errors, and manually inputs the order into your ERP. Extraction tools hand the problem back to you.
Workflow builders move tasks between people. They do not understand operational context — they cannot reason about pricing anomalies, inventory constraints, or customer-specific credit terms. They automate the routing, not the decision.
True automation requires an agentic system that understands the order, validates it against your business rules, governs the exceptions, and completes the transaction in your ERP — with full traceability. That is what SimplyFlow does.
These are real results from pilot deployments with distributors and manufacturers in Singapore. No projections. No benchmarks.
A Singapore-based FMCG distributor processing 800+ orders/month achieved 94% straight-through processing within 90 days of deployment. Manual order entry was eliminated for all standard order types.
DistributionAn industrial manufacturer with 12 sales reps and 3 order channels: WhatsApp, email, and PDF, reported zero missed or duplicated orders across 6 months. Every order was logged, validated, and traceable.
ManufacturingA food and beverage wholesaler scaled from 200 to 700 orders/month without adding headcount. SimplyFlow's exception-first model meant the operations team only touched 6% of orders — the genuinely complex ones.
F&B WholesaleFrom seafood wholesalers to consumer electronics brands, SimplyFlow is handling order intake so operations teams can focus on fulfilment.





"Before SimplyFlow, our team spent two to three hours every morning keying in WhatsApp orders. Now the orders arrive in our system structured and validated before we even open our laptops. We haven't missed a single order since go-live."
Operations Director
Seagift
A continuous, governed flow of interpretation, validation, and completion. Every step is logged, every exception is traced, and every order is accounted for.
Ingest unstructured demand from WhatsApp, email, PDFs, and scanned documents. The system understands context, not just keywords — extracting line items, quantities, delivery instructions, and customer references.
Multi-channelCross-reference every order against your product catalog, customer-specific pricing, credit limits, and order history. Anomalies — unusual quantities, discontinued SKUs, pricing deviations — are flagged before they become errors.
AI-NativeApply supervisor controls and business rules. Exceptions are routed to the right operational leader with full context — not just a notification. Approvals are tracked. Decisions are logged. Nothing falls through.
GovernedValidated orders are created directly as sales orders in your ERP. Inventory is updated. The customer receives confirmation. The entire transaction is traceable from intake to execution — without a single manual step.
ERP-NativeSimplyFlow is not a dashboard or a data tool. It is an execution system that learns your catalog, your customers, and your exception rules — improving with every order processed.
Receives and interprets orders from WhatsApp, email, and document uploads. Handles text messages, photos of POs, handwritten lists, and scanned forms. Extracts structured data with 95%+ accuracy. Customers keep ordering the way they already do — your operations run on structured data.
The system flags unusual quantities, pricing deviations, duplicate orders, and discontinued SKUs before they enter your ERP. Validation rules are learned from your catalog and sharpened with every order. This reduces manual reconciliation and improves order accuracy.
Route flagged orders to the right approver based on order value, exception type, or customer tier. Every decision is logged with full context. Approval workflows are configurable without code. Audit trails are complete and exportable for compliance.
Purchase orders arrive as PDFs, scanned images, and handwritten notes. SimplyFlow interprets them all — classifying document type, extracting line items, and cross-referencing your catalog. Multilingual NLP handles regional document formats. No re-keying. No copy-paste.
Validated orders are pushed directly into your ERP as sales orders with inventory updates and customer confirmation. Supports SAP Business One, Oracle NetSuite, and custom ERP systems via API. CSV export is available for all tiers as a fallback or transition path.
At the Agentic tier, the system resolves common exceptions autonomously — partial deliveries, order amendments, credit limit breaches — using pre-configured resolution logic. Human escalation is reserved for genuinely novel situations. Operations run continuously without a manual queue.
Customers order using their own product codes, shorthand names, or descriptions. SimplyFlow maps every inbound reference to your internal SKU catalog automatically. Aliases are learned and updated continuously, no manual lookup tables to maintain. Orders arrive structured and catalog-matched, ready for validation.
Every order is checked against the customer's available credit balance before it proceeds. Orders that breach the credit limit are flagged for approval or held automatically, preventing fulfilment of uncollectable revenue. Credit thresholds are configurable per customer and updated in real time as payments are received.
Define a library of required, prohibited, or conditional keywords for order instructions, product descriptions, and customer notes. The Agentic execution layer scans every order field against your keyword rules before processing, blocking non-compliant orders, flagging ambiguous instructions, and enforcing regulatory or operational language requirements without manual review.
SimplyFlow is purpose-built for order-to-cash execution. It does not extract and hand back. It validates, governs, and completes the operational transaction.
SimplyFlow integrates with your current ERP, communication channels, and data infrastructure. No migration required. Start with CSV export and scale to full ERP execution.
Pricing is anchored on execution responsibility, not feature limits. The more operational work SimplyFlow completes, the more value you receive.
Capture and structure orders from WhatsApp inputs. Eliminate manual data entry for simple order flows.
Validate and control orders with anomaly detection and configurable approval workflows.
Execute validated orders directly into your ERP. Automated sales order creation with inventory confirmation.
Custom implementation · Dedicated onboarding
Process complex, unstructured document inputs — PDFs, scans, handwritten POs — and execute them into your ERP.
Custom implementation · Dedicated onboarding
Fully autonomous order-to-cash operations. Exceptions resolved automatically. Continuous learning. Zero manual queue.
Custom implementation · Dedicated onboarding
From S$188/month for structured capture to S$2,000/month for fully autonomous operations. PSG Grant eligible for Singapore businesses.