AI-Native Operations Execution

Stop extracting data.
Start executing operations.

SimplyFlow is the AI-native execution layer that sits between unstructured demand and your ERP. It validates, governs, and completes sales orders — without manual intervention.

94%
Order automation rate
3.5×
Order capacity, same headcount
0
Missed orders in 6-month pilot

Built for distributors and manufacturers processing 1,000+ orders per day across WhatsApp, email, and document channels. If that's you, read on.

Tools extract text.
Platforms execute work.

Traditional OCR tools, messaging platforms, and RPA builders leave the actual operational work to your team. SimplyFlow closes the gap between unstructured inputs and completed ERP transactions.

The Extraction Trap

Extracting data from a PDF or WhatsApp message is only 10% of the operational work. Your team still validates every line item, corrects errors, and manually inputs the order into your ERP. Extraction tools hand the problem back to you.

⚠️

The Workflow Illusion

Workflow builders move tasks between people. They do not understand operational context — they cannot reason about pricing anomalies, inventory constraints, or customer-specific credit terms. They automate the routing, not the decision.

The Execution Imperative

True automation requires an agentic system that understands the order, validates it against your business rules, governs the exceptions, and completes the transaction in your ERP — with full traceability. That is what SimplyFlow does.

Measured outcomes
from live deployments.

These are real results from pilot deployments with distributors and manufacturers in Singapore. No projections. No benchmarks.

94%
Order automation rate
Pilot: FMCG distributor, 3 months

A Singapore-based FMCG distributor processing 800+ orders/month achieved 94% straight-through processing within 90 days of deployment. Manual order entry was eliminated for all standard order types.

Distribution
0
Missed orders in 6 months
Pilot: Industrial manufacturer

An industrial manufacturer with 12 sales reps and 3 order channels: WhatsApp, email, and PDF, reported zero missed or duplicated orders across 6 months. Every order was logged, validated, and traceable.

Manufacturing
3.5×
Order capacity increase
Pilot: F&B wholesale distributor

A food and beverage wholesaler scaled from 200 to 700 orders/month without adding headcount. SimplyFlow's exception-first model meant the operations team only touched 6% of orders — the genuinely complex ones.

F&B Wholesale
Customer Outcomes

Trusted by Singapore's leading distributors

From seafood wholesalers to consumer electronics brands, SimplyFlow is handling order intake so operations teams can focus on fulfilment.

Seagift logo
OEO / Toh Thye San Farm logo
Seaco logo
Point One Technology logo
Aerogaz logo
"Before SimplyFlow, our team spent two to three hours every morning keying in WhatsApp orders. Now the orders arrive in our system structured and validated before we even open our laptops. We haven't missed a single order since go-live."

Operations Director

Seagift

Professional

From unstructured demand
to validated ERP execution.

A continuous, governed flow of interpretation, validation, and completion. Every step is logged, every exception is traced, and every order is accounted for.

01

Intake & Interpret

Ingest unstructured demand from WhatsApp, email, PDFs, and scanned documents. The system understands context, not just keywords — extracting line items, quantities, delivery instructions, and customer references.

Multi-channel
02

Validate & Reason

Cross-reference every order against your product catalog, customer-specific pricing, credit limits, and order history. Anomalies — unusual quantities, discontinued SKUs, pricing deviations — are flagged before they become errors.

AI-Native
03

Govern & Route

Apply supervisor controls and business rules. Exceptions are routed to the right operational leader with full context — not just a notification. Approvals are tracked. Decisions are logged. Nothing falls through.

Governed
04

Execute & Sync

Validated orders are created directly as sales orders in your ERP. Inventory is updated. The customer receives confirmation. The entire transaction is traceable from intake to execution — without a single manual step.

ERP-Native

Every capability built
for operational execution.

SimplyFlow is not a dashboard or a data tool. It is an execution system that learns your catalog, your customers, and your exception rules — improving with every order processed.

AI-Native · Multi-Channel

Order Intake Agent

Receives and interprets orders from WhatsApp, email, and document uploads. Handles text messages, photos of POs, handwritten lists, and scanned forms. Extracts structured data with 95%+ accuracy. Customers keep ordering the way they already do — your operations run on structured data.

Live order intake
"Hi, need 50 cartons ABC-100 and 20 of the large one for Friday"
Interpreting order... Matched: 50× ABC-100 @ $12.80 · 20× XL-200 @ $24.50
Validating against catalog and credit limit...
Order #SF-4821 confirmed. Total: $1,130. Dashboard updated. ✓
AI-Native

Anomaly Detection & Validation

The system flags unusual quantities, pricing deviations, duplicate orders, and discontinued SKUs before they enter your ERP. Validation rules are learned from your catalog and sharpened with every order. This reduces manual reconciliation and improves order accuracy.

Governance

Supervisor Controls & Approvals

Route flagged orders to the right approver based on order value, exception type, or customer tier. Every decision is logged with full context. Approval workflows are configurable without code. Audit trails are complete and exportable for compliance.

Document Intelligence

PO & Document Processing

Purchase orders arrive as PDFs, scanned images, and handwritten notes. SimplyFlow interprets them all — classifying document type, extracting line items, and cross-referencing your catalog. Multilingual NLP handles regional document formats. No re-keying. No copy-paste.

Automation

ERP Integration & Sales Order Creation

Validated orders are pushed directly into your ERP as sales orders with inventory updates and customer confirmation. Supports SAP Business One, Oracle NetSuite, and custom ERP systems via API. CSV export is available for all tiers as a fallback or transition path.

Agentic

Exception Auto-Resolution

At the Agentic tier, the system resolves common exceptions autonomously — partial deliveries, order amendments, credit limit breaches — using pre-configured resolution logic. Human escalation is reserved for genuinely novel situations. Operations run continuously without a manual queue.

Agentic Tier

SKU Mapping

Customers order using their own product codes, shorthand names, or descriptions. SimplyFlow maps every inbound reference to your internal SKU catalog automatically. Aliases are learned and updated continuously, no manual lookup tables to maintain. Orders arrive structured and catalog-matched, ready for validation.

Agentic Only

Credit Limit Management

Every order is checked against the customer's available credit balance before it proceeds. Orders that breach the credit limit are flagged for approval or held automatically, preventing fulfilment of uncollectable revenue. Credit thresholds are configurable per customer and updated in real time as payments are received.

Agentic Only

Keyword Validation

Define a library of required, prohibited, or conditional keywords for order instructions, product descriptions, and customer notes. The Agentic execution layer scans every order field against your keyword rules before processing, blocking non-compliant orders, flagging ambiguous instructions, and enforcing regulatory or operational language requirements without manual review.

An execution platform,
not a point solution.

SimplyFlow is purpose-built for order-to-cash execution. It does not extract and hand back. It validates, governs, and completes the operational transaction.

Capability
OCR / DocsAI
Messaging Platforms
SimplyFlow
Understands unstructured orders
~Partial
~Partial
Full context
Validates against product catalog
No
No
AI-native
Detects pricing & quantity anomalies
No
No
Automatic
Creates sales orders in ERP
No
No
Direct sync
Governs exceptions with audit trail
No
~Limited
Full traceability
Resolves exceptions autonomously
No
No
Agentic tier
Learns from corrections over time
~Limited
No
Continuous
Maps customer SKUs to internal catalog
No
No
All packages
Enforces customer credit limits
No
No
All packages
Keyword validation on order fields
No
No
Agentic tier

Connects to your
existing stack.

SimplyFlow integrates with your current ERP, communication channels, and data infrastructure. No migration required. Start with CSV export and scale to full ERP execution.

Order Intake Channels
WhatsApp Business APIEmail InboxPDF / Document UploadREST APIWebhookGoogle SheetsCSV / Excel Export
ERP Connectors (ERP Execution tier and above)
SAP Business OneOracle NetSuiteMicrosoft Business CentralOdooAcumaticaCustom ERP via API
Marketplace Channels
LazadaShopeeTikTok ShopQoo10AmazonZalora
Need full marketplace automation?
Sell&Chill by Mind Master Solutions handles multi-channel marketplace order management — Lazada, Shopee, TikTok Shop and more — with inventory sync and fulfilment automation.
Explore Sell&Chill →
Need a connector we don't list?
We prioritise integrations based on customer demand. Tell us what you need.

You pay for
completed orders.

Pricing is anchored on execution responsibility, not feature limits. The more operational work SimplyFlow completes, the more value you receive.

Essential
Capture
Professional
Validate
Enterprise ★
Execute
Advanced ★
Interpret
Agentic ★
Automate
Essential
Capture
S$188/month

Capture and structure orders from WhatsApp inputs. Eliminate manual data entry for simple order flows.

  • Up to 20 SKUs
  • Up to 100 orders/month
  • WhatsApp text capture
  • AI order data extraction
  • SKU mapping
  • Order dashboard
  • Auto confirmations
  • CSV export
🇸🇬 PSG Grant eligible
Professional
Validate
S$688/month

Validate and control orders with anomaly detection and configurable approval workflows.

  • Up to 500 SKUs
  • Up to 2,000 orders/month
  • WhatsApp text and image capture
  • AI order data extraction
  • SKU mapping
  • Automated customer confirmations
  • CSV export
🇸🇬 PSG Grant eligible
Most Popular
Enterprise · ERP Execution
Execute
S$1,200/month

Execute validated orders directly into your ERP. Automated sales order creation with inventory confirmation.

  • Up to 1,000 SKUs
  • Up to 10,000 orders/month
  • WhatsApp text and image capture
  • SKU mapping
  • Credit limit management
  • Anomaly detection & flagging
  • Configurable approval workflows
  • ERP integration (1 system)
  • Automated sales order creation
  • Inventory confirmation
  • Exception handling & routing
  • Full audit trail
🇸🇬 PSG Grant eligible

Custom implementation · Dedicated onboarding

Advanced Execution
Interpret
S$1,500/month

Process complex, unstructured document inputs — PDFs, scans, handwritten POs — and execute them into your ERP.

  • Up to 1,000 SKUs
  • Up to 10,000 orders/month
  • PDF and scanned image intake
  • Handwritten PO support
  • Document classification
  • Confidence scoring per line
  • Multilingual NLP
  • SKU mapping
  • Credit limit management
  • ERP integration (1 system)
  • Automated sales order creation
  • Full audit trail

Custom implementation · Dedicated onboarding

Agentic Execution
Automate
S$2,000/month

Fully autonomous order-to-cash operations. Exceptions resolved automatically. Continuous learning. Zero manual queue.

  • Unlimited orders
  • All intake channels (WhatsApp, email, PDF, API)
  • SKU mapping
  • Credit limit management
  • Keyword validation
  • Full autonomous exception resolution
  • Pre-configured resolution logic
  • Supervisor governance layer
  • ERP integration (multi-system)
  • Automated sales order creation
  • Continuous model learning
  • Complete audit logs & traceability
  • Dedicated onboarding

Custom implementation · Dedicated onboarding

What you pay for
Orders successfully executedSales orders created and confirmed in your ERP system.
Orders validated and processedOrders that pass through the validation and approval workflow.
No charges for failuresFailed, duplicate, or rejected orders are not billed. You pay for completed work.

Stop managing orders.
Start completing them.

From S$188/month for structured capture to S$2,000/month for fully autonomous operations. PSG Grant eligible for Singapore businesses.

SimplyFlow

AI-native order-to-cash execution platform for distributors and manufacturers. Validates, governs, and executes operations with full traceability.

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